According to Statista.com, the forecastered number of smartphone users for 2016 will be 2.08 billion – that’s a whole lot of app addicts.
However, for those who wish to build and develop apps, you need to be precise on what type of smartphone user you want to target.
Choosing between Android and iOS will be the benchmark for your app success – as you initially need to choose one.
Successful developers can jump from iOS to Android and vice versa since they got the budget to do that. However, on your part, you need to sit down and think about this carefully – which one?
So let’s discuss about this…
Android vs iOS: Choosing Where to Place your App
CHOOSING THE LANGUAGE
Both have different development platforms to begin with. Android uses Java, while iOS has Objective-C. Though both can integrate with C and C++, they still mainly use their respective programming language.
Choosing which language to use should take deeper research. The backend should show that results that you wanted. See what are the advantages and the cons on each language.
You need to be comfortable with your choice as you work along with it.
THE PLATFORM YOUR TARGET MARKET IS USING
In order for your app to be recognized and downloaded by users, you need to understand who they are and where they are coming from. It is largely dependent of what type of user you want to download your app. Are they using Apple or Samsung?
You need to study the demographics of your target.
People in Europe are mostly using iOS. Major cities in US like New York, California and New Jersey are also heavy iPhone users. But, most people in Asia are Android fanatics.
What kind of people prefer iOS or Android?
According to a survey by CivicScience which is compiled by Mr. Todd Hixon, people who uses iOS are mostly affluent and got higher standards. However, people who prefer Android got 2 more cars than the iPhone people.
He also found out that 56% of male and 44% female in US are heavy Android users. Most of the user who prefer Android are “techy” in some ways. While iPhone users are marked as app addicts.
It’s surely thought provoking on how demographics can entirely affect your app success.
ANDROID vs. iOS: WHERE YOU CAN DO BETTER
Google Play Store and Apple App Store got more than 1,000,000 apps, which might be too overwhelming for someone who just started out. However, you need to understand that in every market, there’s always a competition.
Learning about your competitor is also very important. You need to find your edge and dominate the list.
TESTING PERFORMANCE IN DIFFERENT DEVICES
The advantage of developing an app for iOS is that the performance test is easier since every device got the same brand, Apple.
However for Android, we got Samsung, Motorola, Acer, Huawei, Sony and so on, we need to check if the app works for every brand and their respective devices.
March 2014, Crittercism Mobile Experience Report published their findings regarding the crash rate of both platforms. They ranked Android Kitkat with the crash rate of 0.7% as more stable than iOS 7.1 with the 1.6% crash rate.
Which is doing better?
Regardless of what platform you choose, you need to understand what your app is for.
Is it for helping people make their lives easier?
Is it for entertainment?
The success of your app is in the way of how you deliver it. Whether in Android or iOS, it’s all comes down on how you market it and how it provide the experience.
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